TY - JOUR AU - Mattei, Sebastian PY - 2021/05/15 Y2 - 2024/03/28 TI - Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context JF - JLIS.it JA - JLIS.it VL - 12 IS - 2 SE - Articles DO - 10.4403/jlis.it-12693 UR - https://www.jlis.it/index.php/jlis/article/view/3 SP - 39-53 AB - <div class="page"><div class="layoutArea"><div class="column"><p><span>The widespread use of social media in people</span><span>’</span><span>s everyday life has set the basis for big changes in the relationships between individuals, public and private bodies on a global scale. With public administrations willing to adjust their identities to new tools for communication, archival organizations approached to social networks to connect with new users and enhance their heritage.</span></p><p><span>This paper aims to define methods, specificities and limits of the Italian archival institutions</span><span>’ </span><span>social media policies, opening up to a first comparison with other national strategies, especially with the French one. A special focus has been put on the role of social networks in March and April 2020, when Italian archives faced a two-month lockdown following the health emergency caused by the spread of COVID-19: moved away from the ordinary work, archivists and archival institutes were encouraged to start alternative forms of communication with their users, including a more effective social campaign.</span></p></div></div></div> ER -