@article{Mattei_2021, title={Archival Communication in the Age of Social Media. The Italian Case and the Main Strategies in the International Context}, volume={12}, url={https://www.jlis.it/index.php/jlis/article/view/3}, DOI={10.4403/jlis.it-12693}, abstractNote={<div class="page"><div class="layoutArea"><div class="column"><p><span>The widespread use of social media in people</span><span>’</span><span>s everyday life has set the basis for big changes in the relationships between individuals, public and private bodies on a global scale. With public administrations willing to adjust their identities to new tools for communication, archival organizations approached to social networks to connect with new users and enhance their heritage.</span></p><p><span>This paper aims to define methods, specificities and limits of the Italian archival institutions</span><span>’ </span><span>social media policies, opening up to a first comparison with other national strategies, especially with the French one. A special focus has been put on the role of social networks in March and April 2020, when Italian archives faced a two-month lockdown following the health emergency caused by the spread of COVID-19: moved away from the ordinary work, archivists and archival institutes were encouraged to start alternative forms of communication with their users, including a more effective social campaign.</span></p></div></div></div>}, number={2}, journal={JLIS.it }, author={Mattei, Sebastian}, year={2021}, month={May}, pages={39–53} }